top of page
  • Cindy Underwood

Startups - Top tips for choosing your domain name

How to create the right impression with your domain name.
Encourage people to 'Come on in, stay awhile and buy your product or service'

As a website owner deciding on a domain name is one of the most important decisions you’ll make. Picking the perfect domain isn’t overly complicated. By using these tips, you’re going to find the right domain name for your Start-up.

Changing your domain name can be tricky, although it’s not impossible it can lead to unwanted outcomes, such as a loss of visitors to your site. It’s worth carefully considering your domain name from the start

Top Tips for finding the right domain name for your Start-up Business

Your domain name is how visitors will find you and remember your business.

The ideal outcome with your domain is that someone can look at it, and easily guess what your company does.

Your name doesn’t have to have a specific meaning – think TikTok or Instagram – but it should be easy to pronounce and remember. The aim here is to build value and recognition over time.

Try the following tips to find your domain name:

  • Make up new, catchy words, such as Yahoo, Bing and Facebook can testify.

  • Create combinations of existing words, a brandable domain name should be fun to say out loud and catchy, so that it stays on people’s minds.

  • Keep spelling straight forward and correct.

  • Think of interesting, existing words that fit your business.

  • Use domain name generators Instant Domain Search

  • Stay away from numbers e.g.,

  • Stay away from hyphens and commas·

Keep it short it should be something people can quickly and easily type into their address bar. And it should roll off the tongue.

Domain Extensions

Now the question you need to ask yourself is where you are planning to sell.

Local domains like rank better in the UK because it's a clear signal to Google that you intend to sell to people in this country. Other domains like .com are more widely used outside of the UK.

Common Options for Domain Extensions and When to Use Them

There are over 400 different extensions available, take a look here at the most popular options, and when they’re best used as an extension for your domain.

Once you’ve selected your domain name and extension, you’ll need to confirm its availability and purchase it through a domain registrar.

These are some popular domain registrars:

As you are selecting your domain name make sure you check copyrights to make sure you’re not infringing on anyone else’s name. You can do this by tying the name into a search engine.

If seems that nearly everything you can think of is already taken don’t be discouraged, you will find the perfect name for your start-up.

32 views0 comments


bottom of page