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  • Writer's pictureDebbie Martin

What is SEO? Is it really a dark art?

Updated: Jan 17, 2022

I’m often asked ‘what is SEO’? SEO stands for Search Engine Optimization, this is what you (or someone else) do to increase the quantity and quality of visits to your website.

Because of the ever-changing demands to achieve good results SEO has been jokingly compared to the dark arts. Of course it isn’t really a dark art as some see it, it is mostly common sense. Being good at what you do and doing that over a prolonged period of time.

So again, what is SEO?

To understand the meaning of SEO, I’ve broken it down into three parts:

Quality of traffic

You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when you’re actually selling apples, that is not quality traffic. You want to attract visitors who are genuinely interested in what you have to offer.

Quantity of traffic

Once you have the right people clicking through from your search engine results pages (known as SERPs) then you will want to attract as many of the right visitors as you can.

Organic results

Organic traffic is any traffic that you don't have to pay for, so this is of great interest to us. We don’t always want to pay for adverts if we don’t have to. Organic search traffic is specifically any unpaid traffic that comes from SERPs.

To sum up, SEO is the name given to work that makes sure more people find your website in Google™ and the other major search engines

Hope this was useful, find out next time what goes into SEO, so you can have a go yourself.

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